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Natural diamond market has been facing challenges in recent years due to a number of factors. One of the main reasons is that the demand for natural diamonds has been decreasing due to the emergence of synthetic diamonds, which are often considered to be of similar quality and value. Additionally, the market has been affected by the global economic downturn, which has led to a decrease in purchasing power and consumer confidence. Furthermore, natural diamonds are often considered to be a luxury item, and their prices have been affected by the weakening of the global economy, which has led to a decrease in demand for luxury goods in general.

Overall, the natural diamond market has been facing a number of challenges, but it remains an important component of the jewelry industry. However, in order to maintain its position in the market, natural diamonds must continue to innovate and adapt to consumer trends and preferences. They must also maintain their brand image and reputation, which has been damaged by the emergence of synthetic diamonds.

In conclusion, natural diamonds are still an essential component of the jewelry industry, but they must continue to adapt to changing market conditions and consumer preferences in order to maintain their position.